Case study · Milan Fashion Week
Philipp Plein, Spring Summer 26
A night show at Sukaru, in Milan. A mirrored runway, a room with its phones up, and a collection that had to read twice over: as looks, and as products. We shot it in stills and in motion, and the material was in the brand’s hands the next morning.
- Client
- Philipp Plein
- Collection
- Spring Summer 26
- Occasion
- Milan Fashion Week, September 2025
- Venue
- Sukaru, Milan
- Delivered
- 164 images and the show film
The runway
Twenty nine frames from the show. Tap any of them to see it full size.
The show film
One minute, cut the same night: the piece a press office can put out before the reviews land.
Philipp Plein · Spring Summer 26
Every look, full length
Same framing from the first exit to the last, so the looks sit next to each other in a lookbook without anyone re-cropping them.
The products, close
Bags, boots, caps and embroidery shot as they pass. These are the frames a brand reuses for months, and the ones a runway position makes or loses.
The room
The designer at the microphone, the front row, the set. A show is an event before it is a collection, and that is the part the press picks up.
Visual Twins works the fashion weeks in Milan and Paris, the red carpet season, and campaigns and lookbooks in between. A show is usually photography and film together, delivered by the following morning.
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