The service
Storytelling for icons
Cinematic storytelling that brings global brand narratives and high-end editorials to life.
Campaigns for fashion houses, magazines and creative directors, from concept to final grade.
Every project starts from a brief and a treatment: concept, art direction, locations, styling references and a shot list agreed before the first frame, so the day on set is spent shooting rather than deciding.
Stills and film come from the same team, with one person on each: photographs for print, e-commerce and lookbooks, and a brand film cut for the brand's own channels. Based in Milan, on location or in studio.
What's included
How we work
Concept & Art Direction
The narrative shaped before the first frame.
On-Set Production
Lighting, direction and pace, on location or in studio.
Editorial-Grade Post
Colour, retouch and edit with narrative coherence.
Motion
In motion
Before the brief
What brands ask about a campaign
Who shoots fashion campaigns and brand films in Milan?
Visual Twins, a photo and video studio based in Milan and founded by Magdi and Yousef Soliman. It shoots editorial campaigns, lookbooks and brand films for fashion houses, magazines and creative directors, from concept to final grade, on location or in studio.
What does a campaign with you actually involve?
A brief, a treatment, and then a shoot planned against it: concept, art direction, location, styling references and a shot list agreed before anyone is on set. The point of the paperwork is that the day itself is spent shooting rather than deciding.
Do you deliver film as well as stills?
Yes, and most campaigns need both: stills for print and e-commerce, motion for the brand's own channels. They are shot as two crafts with two people, which is the difference between a campaign film and a video that looks like the photos moved slightly.
How much does a fashion campaign shoot cost?
It is quoted per project, and there is no public price list: the brief, the shooting days, the locations and the deliverables decide the price. Send the brief or book a call through the contact page and the proposal follows.
How long from shoot to delivery?
It depends on the volume and on how much retouching and grading the brief calls for, so the schedule is agreed in the treatment, before the shoot, not improvised afterwards. The finished film takes longer than the stills, because the edit and the grade come after the selection.
Who owns the campaign material?
Usage is licensed to the brand for the territories, channels and duration agreed in advance, and the copyright stays with the studio. It is the standard arrangement, and writing it down early avoids the conversation nobody enjoys having later.
Can you shoot a lookbook rather than a full campaign?
Yes. A lookbook is a smaller, faster brief with a different purpose: the product has to read clearly, garment by garment. It is planned as its own job rather than as a campaign with fewer days.
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