Case study · Milan Fashion Week

Philipp Plein, Spring Summer 26

A night show at Sukaru, in Milan. A mirrored runway, a room with its phones up, and a collection that had to read twice over: as looks, and as products. We shot it in stills and in motion, and the material was in the brand’s hands the next morning.

Client: Philipp Plein
Collection: Spring Summer 26
Occasion: Milan Fashion Week, September 2025
Venue: Sukaru, Milan
Delivered: 164 images and the show film

Philipp Plein opening the Spring Summer 26 show at the microphone — Philipp Plein opens the show

The first look on the runway, a white eyelet coat over a bralette, phones raised along the front row

White eyelet coat and shorts, full length on the mirrored runway

White double breasted tailoring with a crystal clutch

Cognac crocodile bag and matching knee boots, shot close as they pass

Star bomber jacket, detail of the embroidery

Beige menswear suit with hand painted detailing and aviator sunglasses

White menswear tailoring on the runway

Cream tweed jacket and skirt layered with pearl ropes

Brown crochet coat and boots against the mirrored set

Camel coat and boots, full length walk

Navy blazer over a teddy bear knit, styled with a baseball cap and pearls

Chevron printed shirt and shorts, menswear

Crystal embellished denim under a white blazer

Denim and crystals, a full length pass

Denim jacket covered in embroidered patches

The patches on the denim jacket, close

Star varsity jacket over a graphic sweatshirt, close

The back of a varsity jacket with the Plein script and stars

Star varsity jacket and white trousers, full length

Ice cream graphic varsity jacket on the runway

Tennis club varsity jacket with shorts and a visor

The front row watching the show past the floral centrepieces

The runway and the mirrored walls of the venue during a pass

The show film

One minute, cut the same night: the piece a press office can put out before the reviews land.

Philipp Plein · Spring Summer 26

0:00 / 0:00

Every look, full length

Same framing from the first exit to the last, so the looks sit next to each other in a lookbook without anyone re-cropping them.

The products, close

Bags, boots, caps and embroidery shot as they pass. These are the frames a brand reuses for months, and the ones a runway position makes or loses.

The room

The designer at the microphone, the front row, the set. A show is an event before it is a collection, and that is the part the press picks up.

Visual Twins works the fashion weeks in Milan and Paris, the red carpet season, and campaigns and lookbooks in between. A show is usually photography and film together, delivered by the following morning.

Your next show

Bring a crew that already knows the room

Tell us the date and the venue, and we will tell you what we can cover and what it costs.

Talk about a show